Bouswari was founded by Senegalese – Canadian Diarra Bousso Niang, whose goal is to share with Canada and the world the beauty, culture and heritage of her birthplace Senegal – and of the wider African continent. Bouswari partners with local artisans in Senegal to offer leather products that celebrate Senegalese fine traditional craftsmanship — blended with unique contemporary and practical designs. Inspired by the Senegalese and by other diverse African traditions and cultures, each collection takes you to a brand new African style.
The name Bouswari is a contraction between two words : Bousso and Bassari. Bousso is the middle name of the founder and Bassari refers to Bassari people. Bassari people are African people living in west Africa in the regions of Senegal, Gambia, Guinea and Guinea-Bissau. Their vibrant and mysterious lifestyle inspires Bouswari.